For as long as I've been in Printing, we have always dreaded the slowdown of the “J” months.
Many of us have come to accept this as the norm and just kind of go into auto pilot during these periods.
What if by becoming complacent, we have contributed to this phenomena and maybe even made it worse???
Here’s my challenge for you....
Treat these upcoming J months as if they are the most important months of this year and push, push, push sales like no other time.
After this last year plus of COVID slowdown, all our businesses could benefit greatly by a good summer of print volume.
One of the quickest and easiest ways to get significant revenue growth is to expand your range of offerings.
It’s efficient and fast because you can start by selling to current clients.
Pick just one item from our list of products and services which you don’t currently offer but which is suitable for your client base. Then offer it to your customers this month.
Promote your offer via print, social media, in person, networking events, Zoom calls, conferences, email, webinars, ads and phone…whichever methods are best to reach your better clients.
You make the sale and net the profit, we’ll do the work.
