Use our direct mail calculator to sell more direct mail services to current clients, or to convince prospects of the need for direct mail in their marketing campaigns.
It's a useful direct mail tool for printing companies, print brokers, agencies and marketers.
Benefits of Using the WTP Direct Mail Calculator
The ability to do these calculations quickly gives you specific answers to client's frequently asked questions.
- When working with prospects or clients, these simple direct mail calculations show exactly how many pieces they'll need to mail to get the results they want.
- The calculator helps you set a budget in minutes so they know how much they'll need to spend.
- It demonstrates return-on-investment scenarios that show the profitability of direct mail, done right.
- It lets you accurately plan new direct mail campaigns and optimize existing campaigns, for clients or for yourself.
Tools like this can help you position yourself as the expert as you help your clients plan their next direct mail campaign.
How to Use the WTP Direct Mail Calculator
Enter your numbers in the four fields on the left (or at the top in mobile.) Results show on the right (on the bottom in mobile.)
Use your best estimates if you don’t have hard numbers for your Conversion Rate and Mail Response Rate.
Mail Response Rate will vary. A conservative estimate for new, untested mailings to a cold audience is somewhere in the 1-3% range.
Scroll down below to see an example problem and explanation of the math.
Sample Direct Mail Calculation
The math used by the calculator is explained in brackets.
Revenue Objective Annually .............................................$250,000
Average Unit Sale ...................................................................$2,500
Number of Unit Sales Required to Meet Objective .................100
Conversion Rate ............................................................................20%
[% of leads that become clients]
Number of Leads Needed .........................................................500
[# of Sales Required ÷ Conversion Rate]
Mail Response Rate ....................................................................100
[# of mail recipients needed to get 1 lead]
Total Annual Mailing Qty. .....................................................50,000
[Number of Leads Needed X Mail Response Rate]
Mail Volume Needed per Month ...........................................4,167
Questions About Direct Mail?
Email or call us with your direct mail questions.
