Below are articles on how to make your printing operation more profitable and manageable.
In them we share what we've learned from our decades of experience at managing a trade printing business.
As a provider of wholesale printing services, we have a unique perspective. We've watched first-hand how hundreds of commercial and quick printing companies are succeeding - or failing - in our demanding industry.
And while we NEVER share any client information, our vantage point gives us insight as to what's working today, and what's not.
Digitally Printed Saddle-Stitched Books - a New Revenue Opportunity
Digitally printed books today are acceptable to clients who used to be “offset only.” Here are six reasons why your clients will come to love digital saddle-stitched books.
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The Tale of the Butter-Soaked Box - How to Prevent Shipping Problems
A box like the one shown in this photo is usually a sign that the client's not going to be happy. Here's how good systems at WTP prevented a disaster.
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Print Training Resource for Your New Employees and Clients
It's easy to overwhelm newcomers to the print industry. To function successfully, employers and clients alike need a basic understanding of the terminology that we take for granted.
One way to do this without having to sit and explain everything one-on-one is to have them review a good collection of Frequently Asked Questions (FAQs.)
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'Low Overhead' Print Buying
Print buyers are most profitable when they operate with this 'low overhead' strategy.
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The Fastest Way to Grow Printing Business Revenue
One of the quickest and easiest ways for printers to get significant revenue growth is to use this simple strategy. It doesn't require any new staff, equipment or investment.
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Marketer Assumptions vs. Consumer Reality - 3 Print Opportunities
The disconnect between our business assumptions and reality can be striking. A recent study from RRD illustrates the point.
It also points out at least three print opportunities for printing companies and their clients.
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The True Costs of In-House Production vs 'Remote Manufacturing'
How to avoid the pitfalls and profit from the shift to remote work. And yes, it is affecting the printing industry.
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The Secret to Your Long-Term Success as a Print Reseller
Does your trade printing company come with any of these three conflicts of interest? The difference between "trade printing" and "trade-only printing" can make or break a print reseller business.
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Print Collateral Audit – a Checklist
Use this audit of your clients’ print collateral to uncover revenue opportunities in your commercial or quick printing business. Includes a handy checklist to get you started.
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6 Proven Ways to Boost Printing Business Cash Flow
Management experts Deloitte offer six tactics for printing companies to improve cash flow and grow revenues, without new capital expenditures or additional fixed costs.
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4 Ways to Use a Trade Printer as ‘Bail Out’ Insurance
The right trade printing partnership can bail you out of some sticky logistical situations, especially in this deadline-driven industry.
Here are four examples.
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How to Sell More Graphic Design Services
You’re already doing graphic design work for your clients. Why not offer additional graphics service based on work you've already done?
Here are four ways to do that.
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How to Deal With Shipping Delays in the Print Industry
Although it might feel like there is nothing we can do to control what shipping companies do with our jobs once they go out the door, there are a few tactics that businesses are using today to minimize logistical problems.
Here are four tips to deal with shipping delays and logistical problems in printing.
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Use These Hidden Mailing Discounts to Grow Revenues
There are at least two “hidden” discount opportunities in bulk mail pricing that, used correctly, can generate significant revenue for your printing business.
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2 Tips to Prevent the “Your Job is Late” Phone Call
Combine expectations of same-day and next-day delivery with paper and supplies shortages, and you have a recipe for dissatisfied clients. Here are two tips for managing on-time job completion.
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Are You a Printing '1-Percenter'?
99% of printing mistakes happen because of this ONE thing. How to avoid the trap so you can get premium pricing.
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An Ironclad Proofing Strategy That Wards Off the Dreaded Reprint
It's the most important step in the printing process, yet it's the one most taken for granted. Here's a solid strategy to prevent printing mistakes and reprints.
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How Does Our G7® Methodology Help to Grow Your Business?
Your client probably doesn't care how a job is printed. They DO care that it's delivered exactly as expected.
Here's how our G7® methodology can ensure your customers get exactly what they expect.
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Overcoming the "Price is Too High" Objection
The truth behind the 'price is too high' objection and how to get past it.
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Do This One Thing After You Submit a Bid to Close More Sales
The opportunity to get a better price doesn't end when you submit your bid. There is one more thing you can do after you submit your quote.
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A Challenge to Increase Business During Your Slow Months
This proven, fast way to grow revenues is much easier than you think.
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The Latest in Paper Quality Issues and What to Do About Them
A strategy to cope with paper quality and paper supply issues.
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An Old Saying That Can Help You Sell More Direct Mail Printing
This simple mantra can help you increase the value of each direct mail project. Two specific techniques included.
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When Your Client Says “Wow” for the Wrong Reasons – How to Avoid Shipping Nightmares
What to do when your client says "Wow!" because their printing shipment is late or damaged.
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Top Print Buyers for 2022 Reveal Latest Sales Opportunities
In the annual Printing Impressions Top 100 Print Buyers for 2022, printing industry forecaster Vincent Mallardi lists three sectors that, according to his analysis, are more willing to accept higher prices due to rising costs in consumables and labor.
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Paper Shortages in the Printing Industry - a Plan for On-Time Job Completion
When the world is short of everything, this back up plan can keep your production schedule on track.
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Print Productivity vs. Efficiency - A New Way to Think About Output?
We're trained to think about productivity...impressions per day or sheets per hour. What if that thinking is only half the picture?
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