WTP News and Info - When to Follow Up a Direct Mail Piece - How to Get the Timing Right

 

It’s no secret that follow-up is a key to success in any marketing campaign, including direct mail.
 
Hubspot has some interesting statistics on following up:
 

  • 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt.
  • 80% of sales require 5 follow-up calls whereas 44% of salespeople give up after one follow-up call.
  • 35-50% of sales go to the vendor that responds first.
  • 75% of online buyers want to receive between 2-4 phone calls before a company gives up.

 
Following up can happen in several channels including phone calls, emails, in-person visits, contact on social media, re-targeting on Facebook or Google ads and subsequent direct mail pieces.
 
But when a client starts a direct mail campaign, how do they know when to follow up once a piece is mailed?
 
The correct timeline is important, especially with time-sensitive campaigns.
 
With instaTrack™ mail tracking from Western Trade Printing, your client can completely monitor their mailing progress from the post office to the mailbox. When their letter hits the mailbox, they can start their phone calls, emails or salesperson visits.
 
When you have clients who demand up-to-date info and need to micro-manage their mail campaign follow-up, you don’t have to guesstimate.
 
For details on how you can use instaTrack™ mail tracking to help your customers succeed at cross-channel marketing, call me at 559-251-8595, ext. 411.