There is no doubt that US postage regulations and their pricing structure can be a lot to digest and implement.
Yet too often, people think “postage is postage.” There is first class mail and then bulk mail.
You or your client pick a method and drop the job at the local post office. Done.
Yet there are at least two “hidden” discount opportunities in bulk mail pricing that, used correctly, can generate significant revenue for your printing business.
First, these discounts can help you land new and bigger direct mail clients.
Second, they can help you get more direct mail jobs from your current customers.
2 Bulk Mail Discount Opportunities
The two opportunities for significant savings—that many don’t know about—are:
1 - List enhancements
2 - Destination entry discounts (drop shipping to special distribution centers)
I find that we can save thousands on a mailing with a combination of these two extra efforts. Those extra bulk mail savings are attractive to direct mail clients.
Saving your clients money in this way also shows that you’re an expert in your field, especially if their other print suppliers aren't making use of these.
Implementing these mail discounts is a bit more work, which is one reason why it remains so underutilized.
The good news is, we can do all this work for you so you don't have to.
And you end up looking like a hero to your clients.
Get a quote on your next print and mail job here.
We can help you land that next big direct mail job.
