Western Trade Printing (WTP) delivers wholesale variable data printing (VDP) products that help your clients stand out. With its advanced digital press and inline finishing, you can personalize every piece, reduce waste, and bring stronger results to campaigns. WTP offers trade-only pricing, and G7® print methodology for fast production of personalized or versioned direct mail, catalogs, or short-run packaging.
Request a quote today and get the speed, flexibility, and value your clients expect.
What Is Variable Data Printing?
Variable data printing takes digital printing further by personalizing or customizing each printed piece in a run. It’s all done without interrupting the printing workflow. No additional plate changes or press setup is necessary. That could mean swapping out names, offers, images, or even entire sections of content.
It’s possible, for example, to produce dozens of versions based on customer segments, SKU’s, geographic location, white label product branding, or any other data.
For trade partners, it offers the ability to serve clients with customized marketing, transactional, and packaging solutions, without slowing down and without creating wasteful print inventory.
Key Benefits of Wholesale VDP at Western Trade Printing
Western Trade Printing makes it simple for print resellers, brokers, publishers, and agencies to offer VDP without the overhead or required press expertise of doing it in-house.
• Faster turnaround with digital press scheduling.
• More engagement through personalization and customization in mailers, booklets, and offers.
• Print only what you need, when you need it, and keep client projects fresh.
• You get trade-only protection and account security that’s not available at shops that do both retail and trade work.
Applications for Variable Data Printing
Variable data isn’t limited to names and addresses on postcards or sales letters. It lets entire campaigns speak to audiences in a more personal way.
For example, direct mail campaigns in the form of postcards, letters, and self-mailers can use personalized or segmented messaging, offers, and QR codes. Promotional print marketing collateral might consist of brochures, sell sheets, pocket folders, or posters with region-specific or product-specific versions.
Booklets and magazines might have variable covers, inserts, or localized editions.
Bills, invoices, membership notices or other transactional printing can include variable charts and personalized info.
Short-run packaging is a field that’s ripe for diversifying a print service provider’s client base. This can include folding cartons (also called unit cartons), sleeves, and prototypes. Our digital press print on heavy stock up to 18 pt. Variable data packaging can make use of variations for SKU, colors, flavors, geographic location, and languages.
VDP packaging can be a foot-in-the-door tactic to attract new clients and open new revenue streams with existing clients. The affordable nature of short-run digital printing is a great selling point for clients who want to enter new markets faster and easier.
WTP’s Ricoh 7500 Digital Press + Inline Booklet Maker Advantage
Western Trade Printing runs projects on a Ricoh 7500 digital press inline with a Plockmatic 350 booklet maker. This setup combines precision with finishing efficiency which means fast turnaround to clients at an aggressively low cost.
• Print large sheets up to 13" x 27" for oversized layouts and packaging.
• Handle up to 18 pt. stock, perfect for durable packaging or premium collateral.
• Switch between full-color or black-only output depending on project requirements.
• Produce saddle-stitched booklets inline and save hours of finishing time. Perfect for quantities of up to about 750 copies.
For our trade partners, this means every project can move from print to finished, ready-to-ship product in record time.
Finishing Options with Digital Print
The Plockmatic 350 booklet maker gives projects a professional edge. Booklets come out stitched, trimmed, and ready for delivery, all in one pass. The SquareBack™ spine makes them lie flat, stack neatly, and ship safely as shown in the image below. (Books on the right show the SquareBack™ spine.)
Our clients are producing a wide range of books in various industries. These include fine art books, business books, annual reports, catalogs, directories, manuals, magazines, sports programs, children's books, fiction and non-fiction books.
Marketing Integration with VDP
Variable data isn’t just about print. It also plays a central role in integrated marketing campaigns. Western Trade Printing helps trade partners enhance results with QR codes and AR codes that bridge print to online channels.
We also work with personalized landing page URLs (PURLs) that track responses at the individual level. Event-specific collateral, such as tickets, guides, or programs can be personalized for each attendee.
With VDP, every printed piece becomes a measurable, trackable, and unique marketing tool.
Why Choose Western Trade Printing for VDP Services?
Western Trade Printing is built to serve print resellers, brokers, agencies, and publishers who demand trade pricing and professional quality. Our digital team combines state-of-the-art equipment, expert guidance, and streamlined turnaround times to keep your clients happy and coming back.
With 250+ years of collective print industry experience, and expertise in short-run and personalized printing, Western Trade Printing helps you deliver more value on every job without increasing overhead.
WTP is also a trade-only printer. This means your accounts are 100% protected since we never sell to or call on the end user.
Unlike many other commercial printers who offer trade printing, there are no retail salespeople wandering our shop looking to pick off your clients. There is never a conflict of interest in which a retail client is given priority over a trade client because their profit margin is higher.
Take advantage of our wholesale VDP services for print resellers. Request a free wholesale VDP quote today. Faster turnaround, lower cost, better results for your clients.
Call (559) 251-8595 or submit a custom quote here and we’ll get back to you the same business day.
Read what clients have to say about working with WTP.
Areas Served by Western Trade Printing
With its trade printing production facility based in Fresno, California, Western Trade Printing offers wholesale variable data printing, offset printing with 40” presses, bindery, and mailing services to the trade throughout California and the United States. Below is a ground shipment timetable. Expedited, overnight, LTL, and truckload shipping are also available.
Our local delivery service area includes all the major metropolitan areas in California including Los Angeles, San Diego, San Jose, San Francisco, Sacramento, Long Beach, Oakland, Bakersfield, Anaheim, as well as the surrounding regions.
