WTP News and Info - Are you a printing '1 Percenter?' - The way to premium pricing

 

Delivering a job with errors is a sure-fire way to become a commodity vendor. The print industry, in which a single typo can be cause for rejection, is especially brutal.

 

A poor reputation due to mistakes makes it tough to get and keep clients, and you can forget about getting premium prices.

So why do so many mistakes happen in this industry?

It’s been my experience that 99% of reprints happen because of a mistake in proofing.

Proofing is probably the step most taken for granted in the printing process. Yet it is without doubt the most important step of the printing process!

Far too often, people barely even glance at their proofs before they sign off on them.

When they get their finished print job, they come back with "how did that happen," only to find that the error was easy to spot in their soft proof.

There are two things we can do to stay out of this 99% and become a ‘1 Percenter.’

It’s been my experience that 99% of reprints happen because of a mistake in proofing.

Proofing is probably the step most taken for granted in the printing process. Yet it is without doubt the most important step of the printing process!

Far too often, people barely even glance at their proofs before they sign off on them.

When they get their finished print job, they come back with "how did that happen," only to find that the error was easy to spot in their soft proof.

There are two things we can do to stay out of this 99% and become a ‘1 Percenter.’

First—we can take the lead from critical industries like healthcare and aviation—use simple checklists.

Surgeons and pilots use them every day.

A Proofing Checklist

To ensure that no mistakes will make it to press, ask and answer the following questions about your proofs: 

  • Are all the fonts rendered properly?
  • Is the color correct? (color match print only)
  • Is the text readable?
  • Do the pages or folds line up the way I want them?
  • Is everything as expected? 

Remember, printers provide proofs for several reasons but one of the most important of these is to ensure that nothing has gone wrong during the processing of your electronic files. 

Start with this simple checklist and add your own critical items as needed. 

Second—When a mistake happens, let’s learn from it.  

What can we do to ensure it won’t happen again?