Western Trade Printing offers wholesale mailing services and direct mail printing services to the trade in California and the western US.
Our bulk printing and mailing services include:
• Real estate mailers
• Non-profit mailings and fundraising campaigns
• Political direct mail
• Every Door Direct Mail (EDDM)
• Retail direct mail B2C
• B2B direct mail campaigns
• Direct mail for churches
• Local business direct mail
We print and mail any type of component that might be included in a direct mail campaign. This includes self-mailers, postcards, posters, annual reports, flyers, brochures, spec sheets, catalogs, directories, die-cut components, manuals, calendars, posters, presentation folders, maps, magazines, publications, and envelopes.
Clients Served by Western Trade Printing
WTP’s wholesale mailing services (and all other WTP trade printing and bindery services) are available only to resellers in the printing trade. This includes print brokers, commercial printing companies, quick copy printers, publishers, and ad agencies.
Mailing Capabilities and Equipment
Western Trade Printing has 40” offset litho presses as well as digital presses to handle a wide range of print and mail projects.
Offset Printing for High Volume Direct Mail
WTP has 40” 4 and 5 color Heidelberg and Komori Perfectors with in-line aqueous coating. This press capability allows for production of high-volume direct mail. MBO and Stahl folders handle 40” sheets along with a Muller-Martini saddle stitcher for medium to long-run saddle-stitched books.
Digital Printing Direct Mail
WTP has a state-of-the-art Ricoh 7500 digital press with a Plockmatic 350 inline booklet maker. The Ricoh 7500 can do black-only or full color printing on stocks up to 18 pt. This makes it perfect for short-run postcards, self-mailers, flyers, brochures, spec sheets and other direct mail material.
The press + booklet maker combo lets us produce finished, saddle-stitched books inline. It's also an asset for production of short-run perfect bound books, manuals, publications, and programs. Digitally printed perfect bound books are finished on our in-house perfect binder.
Our digital printing equipment allows for personalization, customization, and variable data on your direct mail projects.
Digital printing makes short-runs more cost-effective than offset lithography. Our G7 methodology means that all jobs are produced with consistent color on all substrates.
The WTP Bulk Mail Methodology - How Print Resellers Save Money and Acquire Clients
Many experienced mailers don’t know that there are discounts available beyond the normal “bulk mail” rates. WTP has developed a methodology that typically saves our clients hundreds and sometimes thousands of dollars on a single mailing. It also helps them acquire new clients by getting their foot in the door with elusive major clients.
How do we do it?
WTP uses a combination of Sectional Center Facility (SCF) Entry Discounts with list enhancements and walk sequence discounts.
To qualify for a SCF Entry Discount, mail must be sorted and dropped off at a Network Distribution Center (NDF) or Sectional Center Facility that is closer to the mailing’s final destination.
A USPS walk sequence is the exact order in which a mail carrier delivers mail on their route. Mailings prepared with this sequence qualify for additional discounts.
Other mailing list enhancements include Address Change Service (ACS), National Change of Address (NCOA) updates, address element correction, computerized delivery sequence, and more.
It takes a little figuring to discern whether the discount is worth the effort. This is one reason most people don’t bother to get these discounts. In short, it costs money to correctly prepare and transport a mailing to the SCF.
But we do all the bulk mail estimating for you to get you the best possible rates on every mailing. For example, we’ve found that it only costs an average of $350 to save over $2,000 on a moderately sized mailing. That means that our clients come out way ahead without having to do any of the grunt work involved in getting these additional mailing discounts.
The WTP Mailing Process
Here’s what we do when we get your mailing list.
✅ First, we run the list and calculate the postage “as ordered” on the job, meaning we simply run the list and price it for a drop at our local Fresno SCF. This is where most mailers would stop.
We do far more.
✅ Second, we run the list and look for any low-hanging discounts available from the USPS.
One of the most common is the Walk Sequence List eligibility. We run a series of commands that tell us:
a) Does this list qualify for a Walk Sequence discount and if so,
b) What are the potential savings?
✅ Third, we determine the entry discount savings and compare it to the cost to ship to a SCF other than Fresno.
Then we provide you with all the options and pricing.
Let us show you, at no cost, what WTP can do that can save your clients thousands in postage over the course of a year and further solidify your position with them.
We will gladly take your historical list or mailing and we will run it through our process to provide you with OUR results. You can apply this to a new customer or to a long-standing customer.
Mailing knowledge is a powerful point of leverage. It can get you in the door to prove your value to prospective clients. It makes you a welcome guest.
And it can make you look like a hero to existing clients and generate significant additional lifetime value.
Call 559-251-8595 ext. 1 to see what discounts you might be missing.
Paper Inventory for Wholesale Direct Mail Printing
WTP has a large inventory of coated and uncoated text and cover paper available for our printing and mailing services. This includes popular 80# and 100# gloss and dull (silk) book and cover stocks.
We also have a wide range of premium and premium recycled sheets available for high-end projects.
Eco-Friendly Digital Papers and Substrates
All our paper and synthetic offerings are recyclable, which means you can freely print the recyclable logo on your printed projects.
Western Trade Printing only buys quality paper and synthetics that are responsibly manufactured to exceed USA regulations. Because of this, our house stocks are typically a higher quality sheet than most of the imported sheets in use today.
WTP is certified in accordance with the Forest Stewardship Council® (FSC®) Chain of Custody Standards.
Not only do we use eco-friendly papers, we go deep with our sustainability practices and make them part of our daily operations. It includes environmental awareness and practices at every step of the printing journey from prep to mailing and fulfillment, including materials, processes, and technology.
✅ Digital workflow reduces physical proofing waste
✅ Chem-free processing of plates
✅ Non-toxic consumables
✅ Energy-efficient presses
✅ Digital short-run capabilities means reduced inventories and waste
✅ Computerized bindery equipment reduces errors and waste
✅ Computerized press equipment reduces waste and is consistently accurate
✅ Printing on recycled paper
✅ Printing on recyclable papers and synthetics
✅ Recycling of all paper waste from press and bindery
✅ Vegetable-based inks whenever possible
✅ Recycling of inks
✅ Aqueous coatings
✅ G7 printing methodology reduces waste and errors
✅ FSC certification means environmentally responsible sourcing
As a trade-only printer, this means that our holistic environmental practices are your practices. They are yours to use as reasons for eco-conscious clients to do business with your company.
Reviews of Western Trade Printing | Fresno, CA
Here’s what some clients have to say about working with Western Trade Printing. You can read more reviews here.
"Can't Be Happier..."
We partnered with WTP on many projects and can't be happier. Their quality, speed and service is top notch. Looking forward to complete many projects together.
~ AY
"Prices, Quality, and Speed of Services are Fantastic."
Everyone is easy to work with and helpful. My emails are always answered quickly. The prices, quality, and speed of services are fantastic. I would definitely recommend Western Trade Printing.
~ ST from a photo Studio
Get a Quote - Wholesale Mailing Services and Direct Mail Printing
If you’re new to Western Trade Printing, you can create an account here to get instant online quotes and to place online orders.
Or call us at 559-251-8595 ext. 1 for a fast estimate or to ask questions.
At Western Trade Printing, we have 250+ years of collective printing industry experience, from layout and design through printing, bindery, and mailing. We know what works and what doesn’t when it comes to all kinds of mailing operations. Our staff experience is an asset that is yours to use to help you grow your business.
Areas Served by Western Trade Printing Fresno, CA
With our trade printing production facility in Fresno, California, Western Trade Printing offers wholesale mailing services and direct mail printing for clients throughout the United States. Direct mail campaigns can be shipped to Sectional Center Facilities or drop-shipped to clients anywhere in the US. We also offer other trade printing and bindery services to resellers across the country.
